DAFFY’S BRINGS THE PEEP SHOW BACK TO TIMES SQUARE.
The new store has plans to install a peep show window this Tuesday. There are six different versions of the peep show featuring a “virtual” dancer on a 10-by-12-foot video monitor disrobing for about one minute. When a passerby places her hand on a sensor near the window, a curtain rises, revealing a model. The model starts removing her clothes, with signs saying “Wanna see what 50% looks like?” She takes 60 percent off, 70 percent off and finally, the neon copy above the model reads: “Wanna see more? Come downstairs.”
The store is located below ground, so their agency, DeVito/Verdi, had to literally drive traffic underground. Daffy’s will also have an interactive video which runs along the wall leading to the store, as well as fliers, models wearing sandwich boards and digital videos on nearby newsstands to support the grand opening.
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